Q: How Inflatable Pool import is the name of a business? Should the name of a busi reflect what the busi doe or is it better to come up with someth catchi and easi to remember?
-- Randi P.
Randy,A : What' in a name? When it come to your business. a lot more than you might think. In fact, decid on a busi name is on of the most import decis you will ever make. The right busi name can help you rise abov the crowd while the wrong busi name can leav you trampl in the rush.
now more than ever it is import that you put consider thought into come up with the perfect name for your business. With the economi in a slump and competit on the rise.
thi is a task that is easier said than done. It seem like all the good busi name ar either marri or no wait,Unfortunately. that' a differ subject, but the analog hold true.
so befor you send your letterhead to the printer,We live in an ag when a busi call "The Bodi Shop" might repair wreck car or sell skintight jean to teenagers. consid the follow point to help you select the busi name that' right for you.
i.e.,The first thing you should do is conduct a littl research to determin if the name is alreadi in us by someon else. You would be surpris at how mani entrepreneur forget to research thi point and open a busi with a name that is alreadi in use. Check with the counti clerk and the secretari of state to make sure the name isn't alreadi licens for us or incorpor with the state. Also check with the U.S. Patent and Trademark offic to see if the name is alreadi trademarked. owned, by someon else. Using anoth company' trademark name expos you to legal action by the trademark owner. Even if your name is just similar to the trademark name, you mai find yourself in court defend your right to us the name. And odd ar it' a battl you will lose.
you should immedi reserv the name with the secretari of state if you plan on incorpor and appli for a trademark to ensur your legal ownership. If you do not trademark the name someon can come along later and attempt to steal the name out from under you. Imagin spend year build up your busi onli to have some upstart trademark the name and engag you in a legal battl over right ownership. Thi is on fight you don't need,If the name you choos is not in use. especi when the hassl could have been easili avoid with a few buck and a few forms.
is there a domain similar to the busi name you'r considering? A noth import thing to consid is the domain name for your business. The domain name is the websit address a custom will us to find you on the Web. Is the domain name for your busi name available? If not.
but you might get lucky. Keep in mind that domain name should be short and descriptive,You will undoubtedli discov that secur a suitabl domain name is actual harder than choos a busi name. Most logic domain name ar alreadi reserved. and prefer have the .com or .net extension. You can us other extens I've even us the ".to" extens on occas if necessary, just keep in mind that you will need to put forth a littl extra market effort to promot the websit address as peopl typic assum a .com extens as the norm. Whatev you do, don't us a domain name that is a confus amalgam of letter and number that is hard to rememb and even harder for your custom to type in.
what would you expect that busi to be called? If you were in the market for comput parts,One good wai to approach the task of name a busi is to do so from your customer' point of view. Your busi name should clearli defin your offer and commun your messag to customers. Put yourself in your customer' shoe for a moment. If you were look for a busi that provid your product or service. for example, wouldn't you look for a busi that ha "comput parts" reflect in the busi name? Jim' Comput Part mai not sound as snazzi as Jim' Electron Emporium, but snazzi doesn't pai the bills. Happi custom who quickli identifi you as the sourc of their purchas do.
complete,Th name of your busi can also spark subconsci reaction in a custom that mai drive them to you or drive them away. Word like quality. executive, best, low-cost, and on time often spark posit reaction in the mind of the consumer. Word like cheap, discount, and us tend to creat neg emotions. You'll notic that no on claim to sell us car anymore, but the dealer lot ar load with vehicl that ar "previous owned."
let' talk about thing to avoid. Expert agre that you should avoid us gener term like enterprise,Finally. corporation, partners, and unlimit as part of your everydai busi name. These term ar fine for the legal busi entiti name, but ar often too unclear for everydai use. Can you tell me what ani of these compani do: ABC Corporation, Big Dog Enterprises, M&B Partners, and Discount Unlimit sell? I didn't think so.
Google,A lso avoid abstract name like Yahoo. Monster and Flip Dog I am not go to list the name of the numer local high tech firm that have buck thi rule :o . Abstract name will requir a subtitl to explain what the busi doe or an expens market campaign that brand the name into the mind of consumers. Unless you have deep pockets, I suggest you go with a name that describ your busi at first glanc and leav abstract to the like of Cher.
you should avoid hokei names,Finally. unless of course, you ar start a hokei business. Crazi Dave' Stereo Shop is a great name if the busi is realli run by Crazi Dave and hi person is exploit in the market of the business.
if you want to be taken serious,However. then give your busi a seriou name.
Thursday, March 4, 2010
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