5 Steps of Conversion Analytics Part 1

and encourag Blue Inflatable Pool them to bui it. These continu trail can greatli increas convers by lead visitor forward and creat persuas momentum in order to complet the sale. Thi can be accomplish by reduc the number of step requir to make a purchase,For develop thi mean establish clear "scent trails" that can lead visitor from the land page to exactli what thei ar look for. show the valu of bui it from your site right now, address concern that thei mani have and take into account other consider relat to your product or service.

Rec I attend the SEMPO / SEO MeetUp in Denver, organ by Dave Carlson of Green Chair Market Group.

with Todd Barr of Spyglass LLC as the headlin speaker. Not onli did Mr. Barr give an excel presentation,Th topic of the meetup wa Convers Analytics. but he also rais some import issu that ar often overlook or misunderstood when approach web design.

I have broken the idea into five categori that summar and expand on some of the issu that were presented. Thi blog entri will deal with the first three,Without give a play-by-plai recount of the presentation. follow by anoth blog entri detail the next two categories. The five categori are:

? Alignment: Align the sell process with the custom bui process

? Movement: Establish "scent trails"

? Engagement: Engage visitors

ratings,? Endorsement: Using logos. and links

? Improvement: Improve sale conversion

A lignment:

but what doe it mean? As Mr. Barr explained,On of the first point that Mr. Barr made wa that site should align their sell process with their custom bui process. That sound great. each custom is in a differ stage of the bui process when thei land on your site. Some mai be skeptic and still in a learn phase, wherea other mai alreadi be hunger for the purchase. It is import that site ar abl to accommod all type of buyer as appropri and be abl to guid visitor to the next natur phase of the purchas process.

or ideally,For develop thi mean that land page need to be abl to engag each potenti customer. a site should have differ land page that embrac each type of custom and can interact with them on a more person level.

buyer who know exactli what thei want e.g. thei search for the product by it exact name should be direct to a page that realli showcas the product and predominantli place Point of Action the BUY ME! Button ,For example. wherea buyer who ar not quit sure what thei want thei search a littl bit more gener would should land on a page that is still exactli relevant, but displai user review and product featur a littl bit more predominantly.

Movement:

thi is the differ between Navig and Search. Search brought them to your site becaus thei were look for someth in particular,Even though we ar not alwai abl to predict exactli what the custom want it is our job to lead them forward. Accord to Mr. Barrs. or becaus thei have a problem that thei ar look to solve. Navig is what you have to help them do onc thei get there.